anti-drug ad

http://www.mediacampaign.org/mg/print/ad_pieces.html

I think this ad works well with its intended audience of youthful minds. The initial visual of a teenage girl with an unwhole body is meant to shock and bring attention to the visual. The text provided is kept small and out of the way of the immediate eye to allow for a strong visual impact. While the text is informative, it is the visual of the teenage girl that really sends a strong message to its audience.