article questions

Flowers question: So, the article is basically saying that every reader will create examples of what they're reading related to past knowledge and experiences that they are familiar with.. so, even if writing is created with making examples like this in mind, isn't the reader STILL going to use their own?

Tufte questions: #1 Is there room for style in every graphic possibility? Such as charts purely designed for a very small scientific audience that want as much of the details of the data as can be shown at one time. How much is it going to be ok to erase? #2 Can you really draw the style down to a numbered scale and judge graphics/charts based solely on that, or should you look at the larger picture and what the data is being referenced to?