week 10: 3 points

• “A modular grid has consistent horizontal divisions from top to bottom, in addition to vertical divisions from left to right.” Using this type of grid to guide the design of a page will provide the designer with a variety of different layout options and help to create a hierarchy among the elements on the page. (151)

• Lupton provides visual demonstrations of the golden section in a format that we are all familiar with: single-spaced text in one column. With adjacent images of a document that uses the golden section ratio and a document that does not, Lupton proves that a document that uses the golden section ratio is clearly more visually appealing.

• In Lupton’s advice section, she says that “density is the new white space...and a rich texture of information can function better than sparseness and isolation.” This seems to go against what both White and Williams have said about white space.