effective imaging, retro-style

http://img7.imageshack.us/img7/7658/bicarb510vo.jpg

Though one can't really see the branding of the box of baking soda that the woman is holding (and using), this image effectively communicates the other uses of baking soda (besides making the fridge smell better, etc.) The image relies on advertising assumptions that are not made quite as blatantly now (women in the kitchen...women being blunderous) but does show a "crisis" situation and its solution, the baking powder.