Comparison of Car Dealerships

For my second website critique, I chose two Toyota dealerships. You'll notice that both sites are quite busy and ineffective. The basic visual principles in The Elements of Graphic Design are well, basically absent. There is no general feeling of unity or gestalt but there are a few small differences, especially in type, that separate winner from loser.

The winner: Toyota of Greenville . Yeah, it's a horrible site, but that's all relative. The different frames of type are all concordant, and nothing sticks out. However, the running ticker at least makes an attempt at contrast by varying its size (you'll see what a difference this makes when you view the loser). They tried to have color going on for them (the red, white, and blue) but the off-yellow on the right skews with the execution of this principle.

The loser: Toyota of Easley . This is basically the same site. I think Toyota has a McDonald's-esque website manufacturing center. However, this one loses out because of the lack of variance in font and size of the streaming ticker. It also really weirds you out when the robot-like woman begins talking about a sale. This completely ruins any hope of unity (even a unity of errors) because, frankly, it's very disturbing. I hope that the animation is still there when everyone else views the site.