Kostelnick and Maitra/Goswami q's

1. Kostelnick discusses evidence that there is a positive correlation between preference and performance. Given that culturally bound visuals will usually be more appealing (and thus prefered), is there still an argument for global visuals?

2. Discuss some ways that visuals used in technological devices like computers and cellphones are either taking use toward a culture-bound system or a global system.

3. Given that there is a cultural difference between how we and other societies value visuals, how might we employ the scenario principle to overcome such cultural obstacles?