FSU vs. Clemson URLs :)

I could outright say that I am a Seminole fan, or I could simply bash everything there is to say about Clemson's webpage; yet, being that I like both Florida State University and Clemson, I will be fair in my comments. With that being said, I will briefly compare and contrast the effectiveness of both web layouts.

First, let's look at FSU (www.fsu.edu). Although the font and scale nicely match the seal image, the name itself is a bit small. In contrast, the name "Clemson", found at the top of the page at www.clemson.edu, is clearly the focus of the page, thus signifying its importance to the audience. On the other hand, FSU does a better job of utilizing white space than Clemson (which really isn't white in this case). For example, the seven links on the left appear to visually stop almost at the same point as the comments made on the opposite, right side of the screen. This uncluttered area creates the desirable white space discussed in Williams' book.

Furthermore, when comparing the two sites, Clemson's page appears to be too wordy. The actual proximity used on the Clemson front page is fine, but all the wording and captions don't leave much for the viewer's imagination. Conversely, FSU's scant detailing doesn't overwhelm the audience; rather, it almost entices viewers to look more into the site. Because of all the text used, the Clemson page also requires more scrolling.

The FSU site does a great job with alignment and makes sure that even the pictures line up with the text. Unfortunately, Clemson web designers left out that detail when placing the various text sections and the graphics. Lastly, repetition is very important in web layout; however, the A-Z index, current date, and college location are all shown twice on the home screen of the Clemson page. This is redundant.

Both pages effectively communicate the obvious: these are two universities. The audience will neither have problems understanding the purpose of the sites nor feel that the information presented is irrelevant. I will close in saying that while FSU's site is almost perfect, the dark colors on the sides and boring square/rectangular layout makes this page cold and sterile. Clemson's site, with its mismatched alignment and redundant features, seems light, cheerful, and welcoming.