3 Points and a Questions

- Complexity impedes the reader's ability to understand the message, however too much simplicity signals that the message isn't important and therefore is equally as ineffective as complexity. "Only simplicity combined with expressiveness will make the message both legible and interesting" (107).

- Typography as frozen sound... apparently typefaces have "sounds" and you need to make sure they're in accordance with the message and image of the rest of the document.

- Legibility is most affected by challenging what we are accustomed to. All caps are harder to read than lowercase and should be kept to two lines deep. The mind perceives three of anything as being many.

Question: I guess I'm just wondering how this particular section of reading compares/contrasts to previous readings.