Three Points and a Question

1. At least 90 percent of the time, typographic decisions should be "the manipulation of the space around the letterforms." Poor typography results from a designer's inability to consider "not-letterforms," while concentrating one solely the letters on the page.

2. It is important to choose a typeface that matches the content of whatever it is describing to leading into because words are the symbols of emotion and ideas that can manipulate how reader feels about the text. Sometimes using a more neutral typeface is better than trying to match a more flamboyant typeface to a text.

3. Typography can be viewed as frozen sound, meaning that one should try to translate how something would sound into a printable form. For example, one would use all capital letters to illustrate a loud sound. Remember that verbal emphasis because visual emphasis.

Question: On page 106 of The Elements of Graphic Design, there are several examples of posters that were printed; however, most, if not all of them, go against many of White's suggestions for using the appropriate typeface. Is this ever okay to do? And, if it is, when? And how does one draw the line?