Three points and a question

• White’s key points on the use of color:
• “Color is a raw material to be used strategically for a clear purpose.”
• Color should not be random just as design is not random – randomness confuses the reader
• Color aids organization, gives emphasis, and provides direction.

• Design is an evolution on two levels: one level seeks relationships of meaning, which “appeal to the reader’s need for understanding,” and the other seeks relationships of form, which “appeals to the reader’s need for attraction.”

• Remember that is publication is both two-dimensional and three-dimensional. The paper’s thickness can be used to create design elements, such as images that are visible through a layer of semitransparent paper.

• QUESTION: Of the two levels of design evolution, which do you think is easier to create? Can you successfully create one without the other, or are they equally important?