3 points & a question

• White suggests that designers think of each element in the design in terms of its shape (including letters/words and white space) separate from the element’s meaning.

• Through Flower’s research of the effectiveness of functional documents, she examines the value of using “scenarios” versus “definitions” in providing the reader with information he can understand and actually use. In order for these documents to aid the reader in figuring out the appropriate course of action rather than merely teaching him information, the document must be restructured in terms of “scenarios.”

• Kostelnick offers that while global and culture-focused approaches to design are two extremes on a continuum, neither is necessarily right or wrong, but rather the selection of one or the other, or a design strategy that incorporates both depends on the situation that presents the initial need for a visual and on the audience.

Can a culture-focused visual/design be successful if created from outside of that culture?