3 pts and a deep question!?!?!??!!

1- Williams uses the method of converting uppercased titles into lowercase. This allows more room for the type to be enlarged and put into a deeper bold, which works as contrast to the other type.

2- Never put 2 type faces from the same category on the same page. Combining different letterforms effectively is an important entity.

3- “And here are three sans serifs working well together. But these are from the same family…This is why it’s good to own at least one sans serif family that has lots of different family members.”

Question- Would you consider graphic design, a true art-form or just making things look like art (or artistically pleasing)?