Points & Question

• It is better to use a serif font when you have a large block of text within the visual. This is true for both print and web design.

• White space is interpretable just as the other elements—typeface, text, graphics, etc.—of a visual are interpretable. So a designer should pay as much attention to the placement and meaning of white space within a design as he pays to the placement and meaning of the other elements.

• Before a visual design can be effective, the designer must first decide who the audience is and then what information is the most important and useful for that audience. After determining the intended message, the designer can use design principles (proximity, alignment, contrast, repetition, dominance, color, etc.) to organize that information.

Question:
White mentions the idea of closure as a way to actively engage the reader in the visual design. What are other ways designers can include the reader so that he is active in the creation of the design and the message is still communicated effectively?