Lauren & Joni's Pick

We'll do Tufte (the first one...I think it's just labelled "I" on the Orals CD) and the Flower et al article.

Ryan & Andrea's Choice

Kostelnick, Charles, and David Roberts. Designing Visual Language: Strategies for Professional Communicators. Boston: Allyn and Bacon, 1998. 3-79.

Laurel, Brenda. Computers as Theater. Reading, MA: Addison-Wesley Professional, 1993. 1-33.

Michael & Carla Choices

We'll be doing the Barton and Barton that Joni posted and Carla's Schriver article.

Our Choice

Jon and I would like to discuss Killingsworth's environmental article and Freire's article on Adult Literacy.

Stephanie

The article I would like to have discussed

I would like to have the Killingsworth et al article discussed

Our 2 Articles

Jane and I would like to work on presenting the Kostelnick and Maitra & Goswami pieces to the class.

*Jen

Reading Selection

I would like to read Karen Schriver's "Dynamics in Document Design" It sounds dynamic!

Article choice

I wouldn't mind reading Karen Schriver's "Dynamics in Document Design." It sounds dynamic.

MAPC reading list selection

Barton, Ben and Marthalee. "Ideology of the Map: Toward a Postmodern Visual Design Practice."

MAPC reading list selection

Barton, Ben and Marthalee. "Ideology and the Map: Toward a Postmodern Visual Design Practice."

Mine!

Tufte, Edward. The Visual Display of Quantitative Information. Cheshire, CT: Graphics Press, 2001. 91-121.

My Article

I'd like to discuss Jakob Nielsen's "Designing Web Usability: The Practice of Simplicity"

*Jen

Article

Killingsworth, M. Jimmie, and Jaqueline Palmer. "The Environmental Impact Statement and the Rhetoric of Democracy." Ecospeak: Rhetoric and Environmental Policies in America. Carbondale: Southern Illinois University Press, 1992. 162-191.

MAPC Reading List Selection

Tufte, Edward. The Visual Display of Quantitative Information. Cheshire, CT: Graphics Press, 2001. 91-121.

MAPC Reading List Selection

For your second post, please choose a selection from the MAPC reading list (linked at the top of your course page) that you would like to have explicated in class. Please do that by Tuesday. Then by Thursday, with your partner, choose 2 that you will explicate.
(First come, first served--no duplicates, please.)

Note: This will mean leading a class discussion of approximately 20 minutes and providing a handout that outlines the major points in the article.

Reading Choice

Kostelnick, Charles, and David Roberts. Designing Visual Language: Strategies for Professional Communicators. Boston: Allyn and Bacon, 1998. 3-79.

Article for Orals List

Maitra, Kaushiki, and Dixie Goswami. "Responses of American Readers to Visual Aspects of a Mid-Sized Japanese Company's Annual Report: A Case Study." IEEE Transactions on Professional Communication 38.4 (1995): 197-203.

Nike Ad

http://www.wadias.in/site/arzan/blog/NikeAward_small.jpg

This link is for a Nike ad that I've never seen before. It looks like the person in the ad is Tiger Woods, but I'm not positive. I took the message to be a simple advertisement, maybe along the lines of the idea that Nike will help you improve your performance and you'll be thrilled. I thought that this ad was especially effective because it caught my attention, it was clever, and it used the Nike logo in both the background and on the main figure.

*Jen

No smoking

http://www.signprint.co.uk/shop_image2/product/7bd970eec3d906cb2a53bbbb45229847.jpg

This logo is pretty simple to understand. The color red seems to really get the viewer's attention. Although the design is simple, it is obvious what the the designers are trying to say.

effective imaging, retro-style

http://img7.imageshack.us/img7/7658/bicarb510vo.jpg

Though one can't really see the branding of the box of baking soda that the woman is holding (and using), this image effectively communicates the other uses of baking soda (besides making the fridge smell better, etc.) The image relies on advertising assumptions that are not made quite as blatantly now (women in the kitchen...women being blunderous) but does show a "crisis" situation and its solution, the baking powder.

Racy Ad for Conservation

http://news.nationalgeographic.com/news/2005/08/0825_050825_turtle_eggs.html

Although this ad may spur some controversy, it's message is clear. (if you speak Spanish) The text translates "My man doesn't need turtle eggs because he knows they don't make him more potent." This ad refers to the ongoing problem of the illegal sale of sea turtle eggs on the black market. Many believe the eggs are an aphrodisiac. It's not quite as visually effective as I would have liked but it's the first thing that popped in my head.

http://www.wildlife-conservation.org/images/wildlife.jpg

anti-drug ad

http://www.mediacampaign.org/mg/print/ad_pieces.html

I think this ad works well with its intended audience of youthful minds. The initial visual of a teenage girl with an unwhole body is meant to shock and bring attention to the visual. The text provided is kept small and out of the way of the immediate eye to allow for a strong visual impact. While the text is informative, it is the visual of the teenage girl that really sends a strong message to its audience.

Adidas advertisement

http://www.magazine.org/advertising_and_pib/Kelly_Awards/Winners_and_Finalists/3440.cfm

This advertisement shows the "world's fastest man Donovan Bailey" running on a track in Adidas spikes. The message: Adidas spikes help you run faster. The image is effective because it shows a shadow, which no one can actually get rid of, struggling to keep up. It is effective because of its simplicity and humor.

Effective Image

Vulgar. Obscene. There's really no confusion surrounding this image and the intent of this gesture. Hope it doesn't offend anyone! :P

French AIDS Awareness Campaign

http://blog.derhenne.de/aids-france.gif (Disclaimer: this image involves partial nudity.)

This image was used as part of a French ad campaign dealing with the issue of AIDS awareness. Though slightly more graphic than we are used to in American advertising, I think the nature of the image presents an incredibly strong message to the viewer. AIDS is seen as a poison, and deadly one at that. When looking at the image, I feel a sense of cognitive dissonance that completely grabs my attention.

French Aids Campaign

http://blog.derhenne.de/aids-france.gif (Disclaimer: this image involves partial nudity.)

This image was used as part of a French ad campaign dealing with the issue of AIDS awareness. Though slightly more graphic than we are used to in American advertising, I think the nature of the image presents an incredibly strong message to the viewer. AIDS is seen as a poison, and deadly one at that. When looking at the image, I feel a sense of cognitive dissonance that completely grabs my attention.

Here is a site that I think looks good and conveys its message: http://www.hungry-girl.com/

This blogger, Lisa Lillien, is food-obsessed, yet she also cares about health and fitness. The image of a girl biting into a plate emphasizes that indeed she's hungry, but punny subcategories such as "Chew the right thing" and "Top Ate," along with "Weekly Weigh-In," show that she cares about health and nutrition as well. And the martini glass shows she also wants to have a good time being healthy! This is clearly not a site about deprivation; it's a site about intelligent indulgence, and I think that shows in the overall look of the site.

Effective Image Post

http://www.roadmaptoheaven.net/view/uploads/poisonsymbolsm.gif

This image is a familiar one, and it is very effective. It uses several elements to warn the viewer of the danger of poison. First, it is triangular, which is often synonymous with "caution." Second, it is red, a color known in nature to warn of danger. Third, it has the ominous skull and crossbones, which is an indicator of death. Finally, it actually spells out the word poison, to further reiterate the danger.

Welcome!

Welcome to the Weblog for Visual Communication. For you first in-class post, please link to an image that you find communicates a message effectively, and say a little something about why.