1. can you articulate a few possible explainations for why american/japanese culture prefers its method of message delivery?
2. is it possible to incorporate both the cognitive/universal approach and conventional/experimential approach in the design of a single document?
3. kostelnick states that the aesthetics of a design are derived from personnal preference due to cultural exposure, but maitra and goswami explain that it is the intended goal of the document that drives the design. can it not be both?