Monday, September 11, 2006

Comparison of Two More Zoo Sites

Well I think it’s pretty obvious where my interests lie. I continued to look at zoo websites and here is what I found.
Needs Work: http://www.potterparkzoo.org/
Again, smaller zoos typically have a smaller marketing budget and here it shows. Curious George dominates the page and then your attention is focused on the dancing couple. There is no hierarchy to the page at all. The page is concordant with san sarif being used for the majority of the type with the exception of the zoo name and Curious George. Although type size is ineffective, color is used to establish importance but lost in translation. The page is symmetrically balanced, but the white space was not used to the advantage of the layout.

Better: http://www.buffalozoo.org/
The Buffalo Zoo also uses a san sarif text but shows nice contrast with the smaller items on the right side of the page. The large zoo name uses size to determine dominance on the page. Color is used effectively and works well with each background. Asymmetrical balance draws your attention to the lion’s face first and then the special events to the right. The page feels fairly unified mainly due to proximity.

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