Well Here are the points at least

1. Shriver's research clearly relates that visuals in brochures and advertisements for drug education are key to capturing adolescents' and young adults' attention. Repeatedly, the students emphasized how the pictures or lack thereof either persuaded or disuaded their acceptance of the given material.

2. The most readily accepted anti-drug brochure was that of that of the consequences of smokeless tobacco use. The reason for this success was the author's tendency to show his reader through words exactly what would happen to them if they used chewing tobacco rather than merely just state facts. The author also did this by communicating his message using an appropriate tone, which was readily accessible to his younger audience. This just shows us the importance of understanding who you are trying to reach.

3. Williams tells us to use type other than Times New Roman, Ariel, and Helvitica. I never realized how truly boring these fonts were until she pointed it out. By simply changing the font of several of her examples, Williams dramatically altered the appearance of the given advertisement, making it much more visually appealing.