Bad website

http://rainbowsandals.net/

I was looking to buy a new pair of sandals and was searching for the popular brand, Rainbow sandals. There are plenty of sites that sell them but their company website is the worst. I couldn’t tell if it was their actual website or just some home website I’d be sending my money to. Needless to say I haven’t bought them yet.

This website is bad because:

-The title of the company/product is not the first thing you see
-Background is distracting and irrelevant
-The text color in the headings and links are distracting
-It is unclear as to what links to click on
-The page is entirely way too long. You have to scroll multiple time to get to the bottom of the page.
-There is no hierarchy represented. The most important information is at the bottom of the page: the logo, the size chart, the shipping information
-The chart showing what size sandal you should buy is not aligned properly so it is unclear as to what size you should buy
-Some of the links do not work
-Each page looks completely different, there is no unity among them
-Everything is bulleted when it could have a dropdown menu