3 points and a question

The action of men without objectives...is action ignorant both of its own process and of its aim. (Kintgen p399) As designers and communicators we should have an idea, point, or purpose before we begin working on anything that we plan on finishing. How else would we know we reached the destination/end if we aren't sure where it is we're going.

It is the profile of a man whose consciousness is spatialized, and must be filled or fed in order to know. (Kintgen p399) Children learn by absorbing and observing later to imitate and imulate. This digestive concept of knowledge is one that we can not separate from because it's ingrained in our instincts.

The components of web sites, navigation, search field, site map, should be self explanatory. Your audience is looking to find what they're interested in quickly, rarely are they willing to take their time and think about how to use your web site. If this is the case, it's very easy for them to use the back button and find another site with a similar subject (your competitors). (Krug)


Since those who browse web sites have to learn how to read what the designer effectively and ineffectively communicates, would it be safe to say we "digestively" learn how to use and navigate each web site we come in contact with?