Week 10: 3 points and a question

1) Modular grids differ from multi-column grids because modular grids must have consistent vertical and horizontal divides. This is seen a lot in advertising to place words and images in appealing places that will most likely catch the viewers attention.

2) Working from the inside out seems to make the most sense as the golden section will in effect determine the margins, thus creating the opportunity to produce interesting asymmetrical designs.

3) The golden section is a mathematical equation that has been used to produce aesthetically pleasing images through art, architecture and design. I would have to agree with some designers who claim that it is nothing more than logical divisions, but it has been used extensively. It would be interesting to see if the theory of the golden selection is applied purposefully or if it happened by chance to better understand its dynamics in the design world.

Question: Is the golden selection a principle applied to most designs as determined by the intent of the designer, or is it by random chance that it appears if it appears at all (so not the designers intent)?