3 points and a questions

1. Making a page self evident is like putting in better lighting--everything just seems better. Putting puzzling information in a site makes users angry because it wastes their time and energy. Therefore, for web pages to be successful, they have to be effective at the first glance, and the best way to do this is o make pages that are self evident.

2. We don't read pages. We scan them, looking for important words and phrases. We scan because we are in a hurry, we know we don't need to know everything, and we are good used to reading things like this (newspapers, magazines, and books). What we see when we look at a site reflects what we have in mind, but that's usually only a fraction of the page.

3. You need to make sure that you "make it obvious what's clickable." Because users are generally searching for the next clickable thing, they don't want to spend a lot of time search for clickable objects. Users should be able to distinguish links at a glance, so do not imbed links in text or pictures without clearly labeling them.

Question: While discussing eliminating puzzling information in a site, Krug says that users tend to spend a lot of time plodding through this information instead of trying another site. Do you think this is true? If so, why do you think users tend to stick to the initial page instead of searching elsewhere?