Kostelnick and Maitra/Goswami

1. How do the differences in design models across the world affect international travel and tourism marketing?

2. Kostelnick briefly mentions schema theory as another approach to information processing. Has any substantial research been done to measure the effects of the global approach and the cultural-focused perspective with regards to cognitive development and schemata?

3. Do you think the idea of a global design language is necessary and do you think it's possible?