Post 2

A visual that has successfully broken the message for me is the commercial on Rozerem, the insomnia medication. This commercial attempts to reach viewers by featuring four characters who talk about the drug: Abraham Lincoln, a talking beaver, a ghostly "aqua man", and a man who suffers from insomnia. These commercials generally start out with honest Abe telling the insomniac that "We miss you", implying he hasn't slept for awhile. Granted, I rarely have difficulty sleeping, which may explain why the concept of this commercial goes right over my head. Yet, I have come to understand that clouds and sheep are typically associated with sleep and dreams - not the sixteenth president of the United States!

Perhaps the advertisement creators attempted to present things that various people could dream about. Maybe their intentions were for the scholarly to relate to Lincoln, children to associate themselves with the beaver, and the scared to relate to the aqua man (which would explain why they couldn't and wouldn't want to go to sleep.) At any rate, the board executives of that drug company were sold on the idea of this commercial and the representative who thought of the ad is probably thankful that they did. However, I, as the consumer, am lost to how the visuals relate to the general idea and rate this commercial very poorly.