3 Points and a Question Round 2

From Maitra & Goswami:

-I think that just the fact that their research showed that Japanese design process models emphasize aesthetics and ambiguity is a pretty important point. It is so far away from our standards and goals that it is worth considering.

- Not only does the document designer not have to make every point clear but some times he/she must strive to maintain ambiguity.

- When the Americans read the documents and came across an image they didn't see as fitting into the document they tried to tie it into that particular section and when that didn't work they tried to fit it into the larger themes found in the document. I think the applicable term here is cognitive dissonance if my psychology minor serves me correctly. When something stands out from our perceptions or motives we have to stop and reconcile it before moving on to process more information.

Question: A question was asked in class about making this sort of work a specialty in the professional communication field. I'm just wondering how much research is out there about this topic and where one would go to train in this type of discipline. It seems like there could be a lot of money involved to be honest.