Week 15 3 points and question

1. A focus group is a small group of people that sits around a table and reacts to ideas and designs that are shown to them. In a usability test, one user at a time is shown something and asked to either figure out what it is or try to use it to do a typical task.

2. Test early and often.

3. Things that diminish goodwill: 1) Hiding information that I want, 2) Punishing me for not doing things your way, 2) asking me for information you really don't need, 3) shucking and jiving me, 4) putting sizzle in my way, and 5) your site looks amateurish.

Question:
How is the "lost our lease, going-out-of-business sale" tactic relevant to usability testing? How is it any different?