Great commercial makes the point with visual humor.

The visuals of the the cavemen in the Geico promotions are hilarious. In particular, I enjoy the one in which the caveman is using the airport's people mover with his vintage wooden tennis racket and stylish leather briefcase in tow. This visual accompanied by a catchy tune playing in the background make me laugh every single time I see the commercial. The image of the caveman with his modern yuppie look, being annoyed (he folds his arms to indicate anger) by a fellow caveman's face on a Geico poster that basically claims his caveman race is not intelligent, gives me the impression that this company is different from the others and deserves consideration. I also appreciate the fact that the company allocates enough resources to create a commercial that is entertaining. It is a nice change from the traditionally boring insurance commercials which take a fairly serious approach to persuasion.