Visuals play a major role in communication and advertising. Some other people have discussed brands in their posts as well, but I think brands play an important role in communication because it’s something people recognize. They can immediately recognize the logo of a certain brand. And for clothing, a lot of brands are sold based on their logo. How many people buy Nike clothing just because they want to have the little check mark on it? It’s a way of showing everyone that you are wearing Nike, and it makes for extra advertising for the company because if someone sees you wearing it they may decide to go out and buy it.

Something I think has become more important than a logo is commercial advertising. People seem to recognize and relate to commercials a lot more. I noticed that a lot of times my friends and I say “oh did you see that commercial?” With as much TV as Americans watch these days it seems to be the biggest and best way to advertise, and people always seem to remember the funny commercials. Plus the commercials get repeated. You may see one commercial 3 or 4 times during a show.